Archive for April, 2005
« Previous EntriesTraffic Conversion Tips Part II of III
Saturday, April 30th, 2005Hi all!
Let’s continue on with our Traffic Conversion Tips from last week…
Traffic Conversion Tips Part II of III
Traffic Conversion Tip #6
Our sixth tip is about adding an audio intro to your site. How many times I have you been surfing the Internet, and had three of four windows open looking at different sites. All of the sudden you hear someone start talking. What does that do? It gets your attention, doesn’t it? You know what it makes me do? Drives me to find the x at the top of the window to close that window as quick as possible.
So, is what you want to do is make it a permission based audio intro. Meaning you need to put a link on your site, that says “Listen to…(catchy headline here).
The key here is to get them to click on the link that lets them listen to your intro, and then get them to HEAR what you are saying. What I mean by this is people are going to be looking at and reading your site while they are listening to you speak. So, you need to use attention-getting words to keep their attention.
Don’t use a ho-hum voice with a dry intro. You want to get these people excited. Excitement is one of those viral emotions. You can pass it to those around you. So speak like you are really excited about what you are saying.
Audio intros shouldn’t be long either. Keep your audio intros short and sweet. Try to say what you need to in less than two minutes.
This “big guys” have been using this tip for a while now, and it’s really working. You’ll see more and more of this as time goes on.
Traffic Conversion Tip #7
I’m sure you’ve heard of the “name squeeze” technique. Some will argue when the best time to use this technique. I think that ANY time you are wanting to collect your visitors information, you should use this technique.
Basically is what a “name squeeze” is a lead capture form where you ask your visitor for their information and in turn they will get some kind of free gift you are offering.
In order for this to really work, you have to do a few things.
1. Your lead capture form needs to look good. Pay attention to your design. I pay a lot more attention when a lead capture form really catches my attention. Don’t go over board or you’ll just drive people away.
2. You must have a privacy statement. I learned some great information on privacy statements from Alex Mandossian. Alex said that by just putting a simple “I Respect Your Email Privacy” and link it to your privacy statement he had 65% more people opt-in than he did without the “I Respect Your Email Privacy”. Isn’t that mind blowing?
So in your lead capture form, you need to add this right below it or next to it. Somewhere close where your visitor can see it.
3. The last thing has to do with your submit button. Don’t make your submit button just say “Submit”. If you are giving away a free report, make your submit button say “Get My Free Report”. If you are giving away an ebook, make your submit button say “Get My Free Ebook”. See what I am saying here?
It’s these little things that are going to help you convert your traffic into buyers and subscribers.
Traffic Conversion Tip #8
Tip eight is another tip that has to do with audio. Notice that we are talking about audio a lot? Why do you think that is so? Because it WORKS!
This time, we are going to use it for your benefits on your site. That’s right, you know those benefits you have listed on your site (if you don’t go find a good copywriter RIGHT NOW!)? How about putting a link right above them that says “Click here to listen to how (what you are promoting goes here) can benefit you.
Isn’t that attention getting? You are able to TELL your visitors right from your site what your product/service can do for them.
Again, don’t make your audio all stuffy. Have fun, and let your visitor hear how excited you are!
Traffic Conversion Tip #9
This tip is one I use so often, and it really does help convert visitors into buyers. Using case studies is a great way to drive home a point. You can use case studies in two ways.
Either you can write a 3-5 page case study and give it away free to promote a product, or use short little case studies in your salesletters.
Let’s go over how to accomplish using a case study in either way.
First let’s go over what a case study is. A case study is a story. It’s a story that has a problem, an action, and a good result that comes from that action.
I have written a couple of 3-5 page case studies on various topics. In each of those case studies, I have promoted a product that was relative to the topic that the case study was on. So if you write a case study to promote a certain product or service, make sure that what you are promoting is relevant to your case study.
An even better way to use a case study is to use them within your salesletter. Grant it you can’t write a 3-5 page case study as part of your salesletter, but you can use them like you use testimonials.
Here’s an example promoting my joint venture project….
Jan Doe from any town USA was having trouble with finding people to promote her new product. No matter how many emails she sent out to others, she couldn’t get anyone to promote her product for her. Jan Doe found my Ultimate Joint Venture Package. For $97 she decided if anything could help her, it would be my product. She read the ebook, studied the workbook, and utilized the joint venture member’s only area. Within two weeks, Jan saw what she was doing wrong. After learning my tactics, Jane was able to get a yes to several joint venture proposals and made $63,256 in sales from her joint venture efforts.
Do you see how powerful that is? Yes, it is an example, and a REAL case study can do wonders for your salesletter!!
Traffic Conversion Tip #10
We’ve come to the last traffic conversion tip for this week. It’s a good one too…
When you sell a big ticket item, offering payment options may be a good thing for you.
Many people in this day and age, don’t have the money to buy a $397. By breaking it up into payments though, you will get more people to buy from you because they don’t have to pay such a big price all at one time.
Maybe charging a low monthly fee to access your product or service is a good way for you to go if you can do that with what you are offering.
There are a lot of options with this one. It just depends on what you are promoting.
Well, that’s all for this week. Next week I will post 5 more traffic conversion tips as the last part in this three-part traffic conversion guide.
See you next week…
Liz
If you’re new here, you may want to subscribe to my RSS feed or just put your email address in the box to the right and you’ll instantly be notified when this blog is updated!
The best RSS information so far…
Thursday, April 28th, 2005I visit several blogs, but one of my favorites is Jim Edwards’ I Gotta Tell You blog… Today I found some really INCREDIBLE information on syndicating your content, and how it benefits you.
This is the best information I have found so far. It’s a no fluff straight to the point how to on rss. You can check it out on Jim’s blog by clicking here.
That’s it for the “Blog Talk” tonight… See you next time…
Liz
Kevin Robb’s Unique Style Coming Through Loud and Clear!
Tuesday, April 26th, 2005Hey all!
While looking around for some information, I came across an INCREDIBLE article by Kevin Robb. If you guys don’t know Kevin, run.. don’t walk to his site right now. He’s one of those people that I keep a really close eye on because he always has incredible information that helps me with my business.
You can see his article on How To Lose A Website Visitor In 5 Easy Steps by clicking here.
Not only is it great information, but Kevin’s personality really shines through in this one…
‘Till next time…
Liz
Traffic Conversion Tips Part I 0f III
Saturday, April 23rd, 2005Hi all!
Originally this part of my blog was just going to be about how to get traffic, but I also want to cover how to convert your traffic into buyers and/or subscribers. I’m going to give you 5 of my favorite traffic conversion tips, that you can take and use on your site. All of these tips will cost you very little money if ANY money at all!
Next week I’ll be giving 5 more of my favorite traffic conversion tips, and the week after that I will give you my last 5. So, over the next 3 weeks, I’ll be giving you a total of 15 of my favorite traffic conversion tips.
This is a lot to absorb, so get something to drink and get comfortable. I’ve got a load of valuable information for you!
Traffic Conversion Tip #1
My first tip is how to get more subscribers to opt-in to your list. Most of us have the standard opt-in form on our site, and although it may work for you, wouldn’t you like to get MORE people to opt-in to your list? Of course you would. Here in the south we have an expression that goes like this… “There’s more than one way to skin a cat.” Meaning there is more than one way to do something. So if there is more than one way to ask your visitors to opt-in to your list, then why are you just using ONE way? Why not use a few ways on your page? Here are a few ways you can use an opt-in form.
· The standard opt-in form like at the bottom of this page.
· A pop up, pop under, fly in pop, or exit pop.
· Offer a special offer for subscribing.
You can use a few of these on the same page. Don’t over do it, but you can use two-three of them on the same page. By asking people to opt-in to your list in different ways, you have more chances of getting them to opt-in. Try it out and let me know how you do with it.
Traffic Conversion Tip #2
This second tip is also a way to get people to opt-in, but it also shows you how to get something more important. Your visitor’s input.
What do you do when you have a question about something? You can do a few different things, but mainly we ask someone right? So, why not do that with your customers? Aren’t they the most important part of your sales puzzle?
Let me explain how this works. Say you have an ebook site. You sell 5 different ebooks on Internet marketing from your ebook site. You want to get more people to opt-in to your list and you need to know what other ebooks your customers would like to see offered on your site. Instead of using the every day opt-in form, why not make it look like a questionnaire? You could also change this “questionnaire” whenever you wanted to ask other questions you may have. You could place this in a pop up on your site, and offer a free gift to those that fill it out. You could also combine the above tip with this one and offer it in a few different ways on your site.
Having feedback from your customers on what they want to buy is very POWERFUL! You will know exactly what to sell them, and I don’t think making money is any easier than that!
Traffic Conversion Tip #3
This is a cool little tip I learned from a popular marketer. I’ll give him credit at the end of this post.J
Here it is… Get them to buy in your first 50 words. First, let me say. Don’t sit and count your words. What I mean by get them to buy in your first 50 words, is tell them as quick as possible.
Example:
Who?: Who’s doing this, who’s promoting this?
What?: What is it all about?
Where?: Where is this going to take place?
When?: When is it going to take place?
How?: How to get more information? How to buy? (The link, a phone number, or whatever way the need to “Get it” should go here) This is where your call to action should go.
Why?: Why should they buy, or why is it so cheap.
Here’s an example of how I used this formula;
Who?: Liz Tomey
What?: Free How To Join Venture Membership site
Where?: At my site
When?: Feb.14-March14 2005
How?: www.jointventureseeker.com
Why?: learn how to build your business using many forms of joint ventures, get access to the member forum and chat room, and announce your new products/services, affiliates programs, and more to the entire memebership.
Here is how I put it all together:
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Subject Line: Free How To Joint Venture Membership Site (what)
Hi Jane!
I’ve got some really exciting news for you! From February 14th, 2005 until March 14th, 2005 (when) Liz Tomey(who) is giving away completely free memberships to her How To Joint Venture membership site for a limited time.
You’ll want to sign up as soon as possible to take advantage of this incredible offer. Here are just a few benefits of signing up for free.
· Learn how to build your business using many forms of joint ventures.
· Free access to members only forum AND chat room.
· Announce your joint ventures, new products/services, new affiliate programs, etc.
· And so much more! (why)
Hurry over to www.jointventureseeker.com (where) and click the button at the top that says sign up for free membership.(how)
I’ll see you in the member’s area!
John Doe
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
This tip really excited me because I always draw a blank when coming up with a quick, short, and exciting email. This is a quick fix for that problem.
Traffic Conversion Tip #4
Great! You’re still with me. This fourth tip, you may have heard of and even seen all over the Internet, and I never gave it a second thought. Well, I should say I never gave it a second thought until I learned the power of it. I’m talking about audio postcards. If you’ve never seen one of these, you can go to http://www.tomeymarketing.com/updatecard.htm to see an example of one of my audio postcards.
Audio postcards work because they are unique, more personable, and short and sweet. The main thing to remember with audio postcards is to be CREATIVE. Put your personality into them, and people will feel like they know you.
If you don’t know how to create an audio postcard, I highly recommend an incredible product that does it all for you with NO technical experience needed! Go to http://tinyurl.com/7pov9 to check it out.
Traffic Conversion Tip #5
Here’s my final favorite traffic conversion tip for today. Making your website more personable.
My dream website for marketing anything would be for the ability to make myself be the website. I wish there was some way that I could greet every visitor that came to my site. That way people wouldn’t come to a faceless store. You can help this problem though. Make your site more personable. Put as much of yourself as you can into your website.
You can do this by:
· Adding audio
· Real pictures of yourself
· Telling a story in your copy
· Putting all your contact information INCLUDING your phone number on your site.
Just be creative. Make people “feel” like you are right there with them. By doing this you are establishing trust and that’s one of the most important keys to converting your traffic into buyers and/or subscribers.
Please note. The only way to know what works for your site is to TEST! You must test any changes you make to your site. Keep what works and throw out what does NOT work. If you don’t test, you’ll never know how much your site CAN pull!
I hope you have learned from these traffic conversion tips. If you have any comments or questions feel free to use the comments link at the end of this post or you can email me at liz AT tomeymarketing.com
See you next week!
Once we are through with going over my 15 traffic conversion tips, I will be creating a video showing you exactly how to implement them on your site. If you’d like to get my free video on exactly how to use all of these tactics join my newsletter at http://www.MarketingForREALPeople.com and you’ll be notified as soon as it’s available.
Credit: I learned several of these tips from a seminar I listened to from Alex Mandossian. He is absolutely brilliant when it comes to conversion tactics, and I recommend that you listen anytime you hear him speaking about traffic conversion. His site isn’t live yet, but keep checking http://www.trafficconversioninstitute.com for its launch. I’m sure it will be nothing short of brilliant!
Traffic Tip
Monday, April 18th, 2005Hey all!
For my first post in my “My Traffic Secrets” section of my site, I’d like to share with you a little something I did when I first started marketing online, and something that you can use not only to get traffic but will also build your inbound link count. That sounds good right? Traffic and some SEO?
Here we go…
The first site I ever marketed was a site that was offering a bunch of free stuff. Way back in 1996 they were really popular. Most are now owned by big corporate companies, but these free sites are what started affiliate marketing. We wont get into that though.
Here is the exact way I got over 1,000 visitors a day to my first “free stuff” site and how you can use this same tactic.
1. You must have a free offer. Something of value.
2. Make a “partners” page for your website.
3. Contact “free stuff” sites and tell them that you are offering (your free offer) and ask them to list it for you. In turn, let them know that you have already placed their link in your partners section of your site.
4.Keep track of who you have reciprocal links with, so you can make sure that you stay listed on their site.
5. Sit back and watch the visitors scurry to your site.
Some people say this tactic does not work. Well, they are WRONG!
Just because you are getting a freebie seeker to your site does not mean that they wont buy something from you. They key is to get their email address before giving them your free gift! There’s lots of ways to do that, but we’re not going to talk about that today.
There you have it. A free way to get traffic to your site. Only certain sites will be able to use this tactic, but with a little thinking and creativity, you can work this tactic into your traffic building methods.
Liz
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