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Traffic Conversion Tips Part I 0f III
By LizTomey | April 23, 2005
Hi all!
Originally this part of my blog was just going to be about how to get traffic, but I also want to cover how to convert your traffic into buyers and/or subscribers. I’m going to give you 5 of my favorite traffic conversion tips, that you can take and use on your site. All of these tips will cost you very little money if ANY money at all!
Next week I’ll be giving 5 more of my favorite traffic conversion tips, and the week after that I will give you my last 5. So, over the next 3 weeks, I’ll be giving you a total of 15 of my favorite traffic conversion tips.
This is a lot to absorb, so get something to drink and get comfortable. I’ve got a load of valuable information for you!
Traffic Conversion Tip #1
My first tip is how to get more subscribers to opt-in to your list. Most of us have the standard opt-in form on our site, and although it may work for you, wouldn’t you like to get MORE people to opt-in to your list? Of course you would. Here in the south we have an expression that goes like this… “There’s more than one way to skin a cat.” Meaning there is more than one way to do something. So if there is more than one way to ask your visitors to opt-in to your list, then why are you just using ONE way? Why not use a few ways on your page? Here are a few ways you can use an opt-in form.
· The standard opt-in form like at the bottom of this page.
· A pop up, pop under, fly in pop, or exit pop.
· Offer a special offer for subscribing.
You can use a few of these on the same page. Don’t over do it, but you can use two-three of them on the same page. By asking people to opt-in to your list in different ways, you have more chances of getting them to opt-in. Try it out and let me know how you do with it.
Traffic Conversion Tip #2
This second tip is also a way to get people to opt-in, but it also shows you how to get something more important. Your visitor’s input.
What do you do when you have a question about something? You can do a few different things, but mainly we ask someone right? So, why not do that with your customers? Aren’t they the most important part of your sales puzzle?
Let me explain how this works. Say you have an ebook site. You sell 5 different ebooks on Internet marketing from your ebook site. You want to get more people to opt-in to your list and you need to know what other ebooks your customers would like to see offered on your site. Instead of using the every day opt-in form, why not make it look like a questionnaire? You could also change this “questionnaire” whenever you wanted to ask other questions you may have. You could place this in a pop up on your site, and offer a free gift to those that fill it out. You could also combine the above tip with this one and offer it in a few different ways on your site.
Having feedback from your customers on what they want to buy is very POWERFUL! You will know exactly what to sell them, and I don’t think making money is any easier than that!
Traffic Conversion Tip #3
This is a cool little tip I learned from a popular marketer. I’ll give him credit at the end of this post.J
Here it is… Get them to buy in your first 50 words. First, let me say. Don’t sit and count your words. What I mean by get them to buy in your first 50 words, is tell them as quick as possible.
Example:
Who?: Who’s doing this, who’s promoting this?
What?: What is it all about?
Where?: Where is this going to take place?
When?: When is it going to take place?
How?: How to get more information? How to buy? (The link, a phone number, or whatever way the need to “Get it” should go here) This is where your call to action should go.
Why?: Why should they buy, or why is it so cheap.
Here’s an example of how I used this formula;
Who?: Liz Tomey
What?: Free How To Join Venture Membership site
Where?: At my site
When?: Feb.14-March14 2005
How?: www.jointventureseeker.com
Why?: learn how to build your business using many forms of joint ventures, get access to the member forum and chat room, and announce your new products/services, affiliates programs, and more to the entire memebership.
Here is how I put it all together:
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Subject Line: Free How To Joint Venture Membership Site (what)
Hi Jane!
I’ve got some really exciting news for you! From February 14th, 2005 until March 14th, 2005 (when) Liz Tomey(who) is giving away completely free memberships to her How To Joint Venture membership site for a limited time.
You’ll want to sign up as soon as possible to take advantage of this incredible offer. Here are just a few benefits of signing up for free.
· Learn how to build your business using many forms of joint ventures.
· Free access to members only forum AND chat room.
· Announce your joint ventures, new products/services, new affiliate programs, etc.
· And so much more! (why)
Hurry over to www.jointventureseeker.com (where) and click the button at the top that says sign up for free membership.(how)
I’ll see you in the member’s area!
John Doe
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
This tip really excited me because I always draw a blank when coming up with a quick, short, and exciting email. This is a quick fix for that problem.
Traffic Conversion Tip #4
Great! You’re still with me. This fourth tip, you may have heard of and even seen all over the Internet, and I never gave it a second thought. Well, I should say I never gave it a second thought until I learned the power of it. I’m talking about audio postcards. If you’ve never seen one of these, you can go to http://www.tomeymarketing.com/updatecard.htm to see an example of one of my audio postcards.
Audio postcards work because they are unique, more personable, and short and sweet. The main thing to remember with audio postcards is to be CREATIVE. Put your personality into them, and people will feel like they know you.
If you don’t know how to create an audio postcard, I highly recommend an incredible product that does it all for you with NO technical experience needed! Go to http://tinyurl.com/7pov9 to check it out.
Traffic Conversion Tip #5
Here’s my final favorite traffic conversion tip for today. Making your website more personable.
My dream website for marketing anything would be for the ability to make myself be the website. I wish there was some way that I could greet every visitor that came to my site. That way people wouldn’t come to a faceless store. You can help this problem though. Make your site more personable. Put as much of yourself as you can into your website.
You can do this by:
· Adding audio
· Real pictures of yourself
· Telling a story in your copy
· Putting all your contact information INCLUDING your phone number on your site.
Just be creative. Make people “feel” like you are right there with them. By doing this you are establishing trust and that’s one of the most important keys to converting your traffic into buyers and/or subscribers.
Please note. The only way to know what works for your site is to TEST! You must test any changes you make to your site. Keep what works and throw out what does NOT work. If you don’t test, you’ll never know how much your site CAN pull!
I hope you have learned from these traffic conversion tips. If you have any comments or questions feel free to use the comments link at the end of this post or you can email me at liz AT tomeymarketing.com
See you next week!
Once we are through with going over my 15 traffic conversion tips, I will be creating a video showing you exactly how to implement them on your site. If you’d like to get my free video on exactly how to use all of these tactics join my newsletter at http://www.MarketingForREALPeople.com and you’ll be notified as soon as it’s available.
Credit: I learned several of these tips from a seminar I listened to from Alex Mandossian. He is absolutely brilliant when it comes to conversion tactics, and I recommend that you listen anytime you hear him speaking about traffic conversion. His site isn’t live yet, but keep checking http://www.trafficconversioninstitute.com for its launch. I’m sure it will be nothing short of brilliant!
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June 5th, 2005 at 1:51 pm
[…] ou are having trouble with your conversion, read these for some exciting tips and tricks. Traffic Conversion Tips Part I 0f III Traffic Conversion Tips Part II of III Part three will be o […]