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Traffic Conversion Tips Part II of III
By LizTomey | April 30, 2005
Hi all!
Let’s continue on with our Traffic Conversion Tips from last week…
Traffic Conversion Tips Part II of III
Traffic Conversion Tip #6
Our sixth tip is about adding an audio intro to your site. How many times I have you been surfing the Internet, and had three of four windows open looking at different sites. All of the sudden you hear someone start talking. What does that do? It gets your attention, doesn’t it? You know what it makes me do? Drives me to find the x at the top of the window to close that window as quick as possible.
So, is what you want to do is make it a permission based audio intro. Meaning you need to put a link on your site, that says “Listen to…(catchy headline here).
The key here is to get them to click on the link that lets them listen to your intro, and then get them to HEAR what you are saying. What I mean by this is people are going to be looking at and reading your site while they are listening to you speak. So, you need to use attention-getting words to keep their attention.
Don’t use a ho-hum voice with a dry intro. You want to get these people excited. Excitement is one of those viral emotions. You can pass it to those around you. So speak like you are really excited about what you are saying.
Audio intros shouldn’t be long either. Keep your audio intros short and sweet. Try to say what you need to in less than two minutes.
This “big guys” have been using this tip for a while now, and it’s really working. You’ll see more and more of this as time goes on.
Traffic Conversion Tip #7
I’m sure you’ve heard of the “name squeeze” technique. Some will argue when the best time to use this technique. I think that ANY time you are wanting to collect your visitors information, you should use this technique.
Basically is what a “name squeeze” is a lead capture form where you ask your visitor for their information and in turn they will get some kind of free gift you are offering.
In order for this to really work, you have to do a few things.
1. Your lead capture form needs to look good. Pay attention to your design. I pay a lot more attention when a lead capture form really catches my attention. Don’t go over board or you’ll just drive people away.
2. You must have a privacy statement. I learned some great information on privacy statements from Alex Mandossian. Alex said that by just putting a simple “I Respect Your Email Privacy” and link it to your privacy statement he had 65% more people opt-in than he did without the “I Respect Your Email Privacy”. Isn’t that mind blowing?
So in your lead capture form, you need to add this right below it or next to it. Somewhere close where your visitor can see it.
3. The last thing has to do with your submit button. Don’t make your submit button just say “Submit”. If you are giving away a free report, make your submit button say “Get My Free Report”. If you are giving away an ebook, make your submit button say “Get My Free Ebook”. See what I am saying here?
It’s these little things that are going to help you convert your traffic into buyers and subscribers.
Traffic Conversion Tip #8
Tip eight is another tip that has to do with audio. Notice that we are talking about audio a lot? Why do you think that is so? Because it WORKS!
This time, we are going to use it for your benefits on your site. That’s right, you know those benefits you have listed on your site (if you don’t go find a good copywriter RIGHT NOW!)? How about putting a link right above them that says “Click here to listen to how (what you are promoting goes here) can benefit you.
Isn’t that attention getting? You are able to TELL your visitors right from your site what your product/service can do for them.
Again, don’t make your audio all stuffy. Have fun, and let your visitor hear how excited you are!
Traffic Conversion Tip #9
This tip is one I use so often, and it really does help convert visitors into buyers. Using case studies is a great way to drive home a point. You can use case studies in two ways.
Either you can write a 3-5 page case study and give it away free to promote a product, or use short little case studies in your salesletters.
Let’s go over how to accomplish using a case study in either way.
First let’s go over what a case study is. A case study is a story. It’s a story that has a problem, an action, and a good result that comes from that action.
I have written a couple of 3-5 page case studies on various topics. In each of those case studies, I have promoted a product that was relative to the topic that the case study was on. So if you write a case study to promote a certain product or service, make sure that what you are promoting is relevant to your case study.
An even better way to use a case study is to use them within your salesletter. Grant it you can’t write a 3-5 page case study as part of your salesletter, but you can use them like you use testimonials.
Here’s an example promoting my joint venture project….
Jan Doe from any town USA was having trouble with finding people to promote her new product. No matter how many emails she sent out to others, she couldn’t get anyone to promote her product for her. Jan Doe found my Ultimate Joint Venture Package. For $97 she decided if anything could help her, it would be my product. She read the ebook, studied the workbook, and utilized the joint venture member’s only area. Within two weeks, Jan saw what she was doing wrong. After learning my tactics, Jane was able to get a yes to several joint venture proposals and made $63,256 in sales from her joint venture efforts.
Do you see how powerful that is? Yes, it is an example, and a REAL case study can do wonders for your salesletter!!
Traffic Conversion Tip #10
We’ve come to the last traffic conversion tip for this week. It’s a good one too…
When you sell a big ticket item, offering payment options may be a good thing for you.
Many people in this day and age, don’t have the money to buy a $397. By breaking it up into payments though, you will get more people to buy from you because they don’t have to pay such a big price all at one time.
Maybe charging a low monthly fee to access your product or service is a good way for you to go if you can do that with what you are offering.
There are a lot of options with this one. It just depends on what you are promoting.
Well, that’s all for this week. Next week I will post 5 more traffic conversion tips as the last part in this three-part traffic conversion guide.
See you next week…
Liz
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January 9th, 2006 at 5:31 pm
This is a great article. I have learned some great tips and pointers. Thanks for the information!!!