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Traffic Conversion Tips Part III of III
By LizTomey | July 27, 2005
Hi All!
Well here is the long awaited part III of the Traffic Conversion Tips. I saved the best for last, so sit back and absorb the info… 
Traffic Conversion Tip # 11
Placing anchor tags through out your site linked to your order page, testimonials (or reviews), bonuses, and benefits is a sure fire way to up that conversion rate.
You’ve probably noticed on some of the well-known marketer’s websites that they are putting a link to their order page through out their site. Why? Because they are putting the money jar (the order page) in front of them as often as they can! You can also do this with testimonials, bonuses and benefits.
For instance when you are writing your ad copy for your salesletter and you are trying to prove that your product is the best. After you make the statement about how great your product is put a link to your testimonials right after it.
Example:
Top online marketers are using (your product) and they can’t get enough of it. Just read my testimonials to see what they are saying!
You can also use an anchor tag to show that you are over delivering on your customer’s purchase.
Example: Not only will you get (your product) for the low price of $47 but you’ll also get these exciting bonuses.
By exposing your visitor to something over and over again, you are giving them more chances to take the action you want them to take.
Traffic Conversion Tip # 12
You can also increase your conversion rate by offering your product to people leaving your site. Use an exit pop-up to offer them your product at a lower price.
If you can’t offer it to them at a lower price, use an exit pop-up to offer them a free gift in exchange for their contact information. At least in this way you are getting their information so that you can contact them again in the future.
Traffic Conversion Tip #13
Get a 1-800 number. There are several services now that will give you a 1-800 number for about the same price as you pay for long distance. It used to be very expensive, but now days you can get one relatively cheap.
By having a 1-800 number you look more professional and people are more apt to call you when it’s on YOUR dime and not their dime.
What if you had a product that sold for $197, and someone came to your site. They wanted to purchase your product, but like the typical person wanted answers NOW. If you had a 1-800 number they could call, you could answer their questions and make the sale right on the phone!
Here’s an extra little tip I have discovered about having a 1-800 number. If you have a customer that comes to your site, has answers about your product, calls your 1-800 number, and you answer all their questions and get them to buy, guess what? That customer is 99.9% more likely to buy from you again than customers who purchase off your website. Why? Because they feel like they know you.
Traffic Conversion Tip #14
We’ve all heard about autoresponders, but here’s a powerful way to use one. If you do offline advertising of any sort (radio commercials, tv commercials, public speaking, etc.) instead of putting your website in and ad or giving it out, give them your autoresponder email address.
Example: A client of mine has a construction business. I just developed a radio commercial for him. He wanted to put his website in the radio ad. I talked him into letting me set up an autoresponder series for him and giving out the email to it instead.
Not only does his information get delivered to his potential customers, but he has their contact information so he can contact them at any time!
This is a very powerful tip and there’s about a 100 different ways you can use it!
Traffic Conversion Tip #15
The last conversion tip I would like to share with you deals with emails you send. The From field and Subject field are the two most important parts of your email. If they don’t grab your reader, your email will never get opened.
The From filed should be your “brand” do you brand yourself with your name or your product name? You shouldn’t use anything else besides your “brand” in the From field of your email.
Subject Line should be your headline. Make it short and snappy. Use it to create curiosity to get your email opened.
Example:
Hey, Name, I just had to share this secret with you.
That’s a short and snappy headline that creates curiosity.
By using a tracking url in your emails you can test different subject lines. If you are seeing that more people are opening your emails with certain subject lines, modify it a little and use it again!
Well, that’s it for the traffic conversion tips series. The only way to know what works for your site is to TEST! You must test any changes you make to your site. Keep what works and throw out what does NOT work. If you don’t test, you’ll never know how much profit your site CAN pull!
As I had said, there is a video of these tips made into a step by step course for you. It will be launched in September and the only way to get it is to be a member of http://www.MyOriginalEProducts.com Get over there now because the price to join in September will be $47 instead of $27!
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Topics: Main |
August 16th, 2005 at 4:44 pm
Hi Liz,
This is a very nice and unique blog you have here.
I love the look and feel of your blog.
Who developed this for you?
I was just reading through your ebook, and clcik on your link that brought me to your blog.
Want to know more about your ideas for building traffic?
Alex Marlin
August 16th, 2005 at 5:38 pm
Hi Alex!
Thanks so much for your comments. I did this blog myself. Installed WordPress, installed the template (yes, this is a template), but I had a lot of tech help from Teli over at www.telidesign.com She rocks when it comes to blogging information She did another blog for me that I am still getting up and running over at www.InternetMarketerHotorNot.com She did an awesome job over there!
I haven’t been posting here as often as I should do to some projects that are taking up all of my time, but I will be posting more traffic building tips here as time goes on.
I appreciate your comments and looking forward to seeing more from you here on my blog!
Liz
www.TomeyMarketing.com